Keyword Research tool
Find Great Keywords with Search Volume Data In Few Seconds.
Keyword research has become a common practice among search engine marketers. But what exactly does it mean? Keywords are simply words that people use when they type something into the search bar of Google or Bing. Once you’ve identified keywords through market research, it is time to start using them in your content marketing strategies. The goal is to rank highly on Google via organic traffic, which means optimizing each piece of content for the right keywords.
How to use this Keyword Research tool?
There are hundreds of keyword research tools available in the digital world to succeed in all types of digital marketing campaigns. It is a simple tool to make your campaigns move differently. If you are a content writer or intend to write about new topics, this tool will provide you with excellent topic ideas. To use this, you have to follow the steps below.
- Enter the Keyword in the Keyword Search box
- Choose a location and hit on the Test button
- It will display the resulting keywords in the table with CPC and Volume.
What are keywords in SEO?
Keywords are words that people type into search engines that describe your website’s content. These keywords can often be seen on the title tag, URL (Uniform Resource Locator), meta description tags, and even the body text of your pages. Using relevant keywords throughout your site gives yourself the best possible chance to show up in the results for what people are looking for. It is called search engine optimization.
What is Keyword Research?
Keyword research is a step-by-step process for finding keywords that are relevant to your product or service. After that, you can use these keywords to build backlinks, rank higher in search engine results, and gain online exposure.
So, what exactly does this mean? If you are selling something, you need to find out what people are searching for. Keyword research helps you do just that. You figure out which keywords will most likely get you the traffic and sales you want.
For example, let’s say you sell fitness products like treadmills, bikes, weights, etc. Then you could look at popular terms related to “fitness” and find out how many times those words appear in Google, Yahoo!, and Bing. If they are doing well, you can use them in your content.
You have different tools available to help you perform keyword research. Apps, websites, free software programs, paid software programs, books, videos, and even radio stations.
Tips for Keyword Research
Here are some tips to help you get started with keyword research:
1. Start with your niche/industry
Creating content about topics related to the products, services, and industry you want to promote makes sense. It will make things easier for potential customers if they have already chosen their preferred search terms. If you don’t know where to start, think about topics that your competitors might not yet, be covering (because they don’t have enough resources), and consider starting from there.
2. Create a list of 10-20 keywords
The number of keywords you should pick will depend on your business and how many pages you’d like to optimize. You can do this manually—type keywords into Google and sort based on relevancy—or you can use a tool like KeywordTool.io. In addition to helping you figure out which keywords to target, tools like these can also help you identify popular long-tail keywords that may not be directly relevant to your site but are still valuable. Long-tail keywords often perform better than broad keywords because they’re less competitive. When creating content, it’s critical to include those long-tail keywords.
Importance of Keyword Research in Digital Marketing?
Keywords are what we use to search Google for information, and they appear at the top of your search results and determine your website’s ranking. Choosing keywords that reflect your business, services, and products helps you rank higher in search engines like Google, Yahoo, Bing, etc. We need to do keyword research before launching our digital campaign.
We commonly refer to the keywords that your potential customer uses to search for your product. The quality of your keyword plays a significant role in determining whether they find you or not. If you want your business to have good internet visibility, you need to invest in the right keywords. In this article, I’ll take you through ways to do keyword research effectively. These include but are not limited to,
- Competitive analysis
- Keyword tools
- Keyword trends and data
- SEO strategy
I know you can spend many hours doing keyword research manually. Still, if you’re serious about digital marketing and building a profitable online business, you should consider using a keyword tool. There are plenty to choose from. The best tools include Google Ads keyword planner, SEMrush, Wordtracker, etc. They are pretty easy to use and provide you with lots of helpful information.